The Rise of Computer Generated Artificially Intelligent Influencers

 

While the rise of CGI influencers is not new, there are a few differences between these and their human counterparts. For one, CGI influencers lack the human element, whereas human influencers are human beings with a unique set of skills. They also give brands full control of their content, allowing them to capitalize on any social media trend. However, the human element is not lost.

CGI influencers lack a human element

The increasing use of computer-generated imagery (CGI) has brought new concerns about the influence of social media on people's lives. While CGI influencers mimic the lifestyles of real people, they are not the same. Despite having highly-followed social media profiles and high-resolution selfies, these figures lack the human element. In addition, CGI influencers are not necessarily the same race, gender, or body type as real people.

Although CGI influencers are becoming increasingly popular, they have limited scope. For example, they can't promote food products without appearing too artificial. And since CGI influencers don't have skin cells or taste buds, they can't be used in industries where the user's senses are essential. Nevertheless, CGI influencers can still be used to promote products or services, though. While they may seem more realistic than real-life influencers, FTC guidelines apply to such marketing strategies.

They give luxury brands full control

There is a new trend of using computer generated artificially intelligent influencers (CGI) to market luxury products. Lil Miquela, a 19-year-old CGI influencer, blew up on Instagram in 2016. She now has over 2.5 million followers on Instagram, and has fronted luxury brands such as Chanel, Gucci, and Prada. Her music is streamed by 80,000 people per month, and she has given interviews, modeled for magazines, and had her tattoo designed by Miley Cyrus's artist.

CGI influencers are new to the social media scene, but have already gathered millions of followers. The controversial social media characters have already sparked debate about their real life. Although many millennials and Generation Z respondents feel that they can relate to a digital avatar, the study also found that CGI influencers have more positive feedback than their human counterparts. It is unclear whether CGI influencers will ever be adopted by fashion brands, but it's an interesting development that has the potential to revolutionize the luxury industry.

They can jump on any social media trend

The use of computer generated artificially intelligent influencers is a growing phenomenon, with the rise of AI models, such as Miquela, jumping on every trend on the web. The AI model has appeared in countless media outlets, and has even started her own Twitter account. The AI model is also sparking debate about the rights of robots. The creators of Shudu believe that the rise of AI influencers is the first step toward the future of social media.

Artificially intelligent influencers have already started to appear on social networks. While they don't interact with users automatically, they are created to mimic human behaviour. The creation of such accounts is a fast and efficient way to get content to reach millions of people. Computer generated influencers are also more effective at targeting younger audiences than traditional influencers, as they can jump on any social media trend.

They give brands full control over content

The use of computer generated artificially intelligent influencers has several benefits. These influencers are more realistic than real people. In contrast to real influencers, whose posts are often edited, AI influencers can develop an authentic voice and design a strategy for brands that matches their needs. This can greatly benefit brands by providing them with a larger amount of control over content creation.

Though AI can streamline the influencer-brand collaboration process, the human element is still necessary to drive innovation, creativity and impact. To ensure successful influencer marketing, brands need to use an end-to-end influencer marketing platform like ACTIVATE, which manages the entire influencer program. With its integrated platform, 75,000 influencers collaborated with brands last year. In addition to ensuring higher ROI, influencer marketing can help brands increase their brand visibility and engagement.